At the Intersection
HALO is for brands at the intersection of doing good and delivering results.
For not-for-profit organizations, this means developing compelling strategies, brand marketing campaigns and change management initiatives that create unstoppable public engagement and support fundraising that motivates donors to dig deep.
And, for the increasing number of for-profit marketers who understand that consumers look beyond a brand’s value proposition to see what an organization truly stands for, HALO makes corporate citizenship a strategic asset and a unique point of difference.
Interested? Keep reading!
Our Point of Difference
With deep experience in both the corporate and not-for-profit sectors, HALO understands the dynamic and critical relationship between branding and fundraising – allowing us to create the relevance and differentiation necessary for our clients to break through the noise generated by the 85,000+ registered charities in Canada. We use branding as the engine that leverages the good intentions of supporters, motivating them to take action and to donate.
Our Values
Service beyond Self
We believe in our shared future as a community.
Insight-Driven
We believe a simple insight can make a world of difference.
Empowerment
We believe in taking ownership and creating opportunities for others.
Collaboration
We believe there is no limit to what can be done if you share the credit.
Integrity
We believe in doing what’s right vs. what’s easy.
Is Your Brand Fundraising-Ready?
In 1969, Abraham Maslow amended his motivational hierarchy by adding a sixth and crowning layer. ‘Self-transcendence’ is the deep desire a person has to connect to something beyond their own ego, to help others find fulfillment and realize their potential. Self-transcendence is also the key to unlocking a donor’s heart and their pocket book. It’s an essential need that sits inside every person.
To make a brand fundraising-ready, not-for-profit marketers have to go beyond just telling prospective donors what they believe makes their cause important; they must demonstrate how their NFP brand can make supporters feel great about themselves as they drive change in the world.
See Children’s Aid Foundation of Canada and Because I Am A Girl case studies for more.
