Bill is an award-winning copywriter, filmmaker and creative director who brings a diverse range of life experience, creative talent, energy and over 25 years of branding experience to HALO’s clients. A former Second City Touring Company performer, he started his career at retail powerhouse Saffer Advertising. There, he first created the “It was a rainy day in Pizzaville” radio campaign—possibly the longest running in Canada—which he still writes today. After stints at major national agencies, Bill met Paula Roberts and Bill Roberts at Promanad Communications where they worked on many successful campaigns for clients like GE, Ontario Lottery, Benjamin Moore, Sleeman Brewery, Adidas, Ontario Ministry of Tourism, and Toshiba. Later, Bill joined Groundzero—HALO’s sister company—where he worked on various not-for-profit clients including Bridgepoint Health Foundation, Canadian Breast Cancer Foundation, GetSmarterAboutMoney.ca, Ontario College of Pharmacists, Trillium Health Partners Foundation and William Osler Health System Foundation. During all this, Bill also managed to squeeze in time to write, produce and direct a feature film satirizing the advertising industry called Eating Buccaneers, which was nominated for five Canadian Comedy Awards.