Brand Promise

HALO is for brands at the intersection of “doing good and delivering results.”

For not-for-profit organizations, this means developing compelling brand strategies, marketing plans and change management initiatives that create unstoppable public engagement and support fundraising campaigns that motivate donors to dig deep.

And, for the increasing number of for-profit marketers who understand that consumers look beyond a brand’s value proposition to see what an organization truly stands for, HALO makes corporate citizenship a strategic marketing asset and a unique point of difference.

Company founder Paula Roberts has led some of Canada's best known marketing communications agencies. She followed that with more than a decade in executive leadership roles at SickKids Foundation and Plan International Canada working on some of the most important social issues of our time. Paula saw a unique opportunity to combine the strategic discipline of the corporate world with her deep commitment to engage the public to drive positive change. And HALO was born.

HALO is the sister company of Groundzero Marketing Communications, an advertising agency that has worked with clients such as Revera, CI Investments and Benjamin Moore to name a few. HALO clients can expect the dual benefit that comes from combining HALO's deep understanding of not-for-profit and cause marketing together with Groundzero’s proven track record of building successful brands literally from the ground-up through objectivity and consumer insight.