Colin McCallum

 
 

Digital Strategy

Colin is a digital planner with a passion for understanding human behaviour and what makes us take action - be it to join, share, buy or donate.  He is a graduate of the Western Business School HBA program. He started his advertising career at MacLaren McCann where we received classic packaged goods training with McNeil Consumer Products brands - Motrin, Imodium and Lactaid.  He then launched his own creative boutique during the original the dot-com boom, working with start-ups like WheresFrankie.com, Shadowbox.com and Insurocity.com. After five years he joined forces with HALO’s sister company - Groundzero. His assignments included the re-branding of the Canadian Breast Cancer Foundation; the launch of Bridgepoint Health Foundation’s capital campaign and a ground breaking digital program for VisitBritain. After leaving for a two-year stint at Bos Advertising, Colin returned to the agency. His recent not-for-profit work includes GetSmarterAboutMoney.ca, Parkinson Canada and William Osler Health System Foundation.

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