Driving Big Fundraising Numbers for Parkinson Canada

On a sunny September day, the HALO team was pleased to join the Toronto Ashbridge’s Bay Parkinson SuperWalk to help raise much needed funds for research, education and support services. Our team developed and implemented a high impact digital strategy to drive registration and fundraising as part of $2.25M that were raised across the country. Parkinson’s is a neurodegenerative disease that impacts hundreds of thousands of Canadians. This number is expected to double in the next few years as our population ages. Currently there is no cure and you can live with the disease for years with a wide range of symptoms. Every Parkinson diagnosis is unique.

Pictured above left to right are Bill Roberts, HALO’s Strategic Planning Director, Wendy Wong, Vice President, Resource Development for Parkinson Canada and Paula Roberts, HALO’s CEO. Not pictured is Colin McCallum, Director, Digital Strategy who is doing double duty conducting qualitative research with participants attending the Run in the HALO Market Research Tent. To find our more about Parkinson Canada’s SuperWalk go to: Parkinson Superwalk