Paula Roberts



Paula Roberts, HALO Brand Leadership’s CEO, is an award-winning not-for-profit marketer and advertising agency professional with over 25 years experience. Before founding HALO in 2015, Paula was the Executive Vice President, Marketing and Development at Plan International Canada where she led the introduction of the successful Because I am a Girl brand marketing campaign and oversaw the $100MM+ public fundraising portfolio including major gifts, corporate fundraising and a donor base of over 200K recurring monthly donors. Prior to Plan, Paula was Vice-President at SickKids Foundation where she introduced the heralded Believe brand marketing campaign that supported the doubling of funds raised over her four-year tenure to $98MM+ while simultaneously having direct oversight for the $24MM Annual Giving Portfolio. Both campaigns received multiple Cassie Awards for advertising effectiveness.Paula is a sought after public speaker and the first female Valedictorian of the coveted Rotman School of Management’s Directors Education program in conjunction with the Institute of Corporate Directors.