"Paula and I worked together at SickKids Foundation for four years as the organization reinvented itself with the goal of doubling annual revenues; based on that firsthand experience, I didn’t hesitate to recommend HALO, for projects at both the Children’s Aid Foundation and UNICEF Canada. In both instances, I found Paula and her team to be incredibly strategic in their thinking, digging deep to understand the complex issues that not-for-profits face today. They are results oriented and true partners, often working directly with key stakeholders including Board members, donors and beneficiaries. Their vast not-for-profit category experience means that they bring knowledge to table that is both broad and deep. I can enthusiastically recommend them."

Linton Carter - Chief Development Officer, UNICEF Canada


"The HALO team is a joy to work alongside. Not only do Paula and Bill bring a wealth of experience and knowledge to the table but they took the time needed to get to know us as an organization. This extra effort resulted in a much better end result (brand strategy) and allowed us to feel wholly confident that they “got us” and that they understood on a deep level what we needed to have a successful end point. The insights, guidance, analysis and products we received from Halo were all spot on and this was because Paula and Bill are extraordinarily committed to their clients and so very good at what they do."

Mara O’Brien - Vice President, People, Culture and Brand, CARE Canada

"JA Central Ontario contracted the services of HALO to assist in uncovering the ‘gold nuggets’ hidden in our brand and to translate these into meaningful revenue opportunities. The process has been executed with great professionalism, thorough communication with stakeholders, including our Board, volunteers and Leadership team, and with an uncanny level of sheer brilliance. All along, they have made us feel like we were their only client, always listening, always seeking to understand. It has been a pleasure working with them."

Jane Eisbrenner – President & CEO, JA Central Ontario

“Hockey Canada Foundation worked with the HALO team on a wide range of subjects from our fundraising model to human resources. They consistently went above and beyond as a true partner, working directly with our Executive Team and the Foundation Board of Directors to support our vision for the future. Their end-to-end understanding of the not-for-profit sector has set us up for even greater impact today and helped us see the potential for what we can be moving forward.”

Mike Ross – Chief Business Officer, Hockey Canada

“The professionalism and expertise of HALO has helped our team think more strategically and practically about our corporate giving and sponsorship activities. I am truly impressed with their creativity, thoroughness and commitment to driving results. They consistently exceed our expectations.”

Amanda Mitchell – Vice President, Marketing and Communication, Minto Group

“HALO's contributions to the Children's Aid Foundation have been significant. Paula worked with me as a true partner on research, brand development and strategic initiatives. Quick to learn, responsive and always focused on results - her work will have an impact on our fundraising efforts and organizational culture for many years to come.

Valerie McMurtry – President and CEO, Children's Aid Foundation

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"There is no doubt that partnering with Groundzero/HALO was nothing short of a game changer for Osler. Our community is diverse and complex and they worked hard to unpack who we are and why people would or would not support our mandate. Their take is authentic, fresh and motivational to our volunteer leadership and donors. The resulting campaign speaks for itself and we look forward to bringing it to market in Spring 2016. I would recommend them without hesitation."

Ken Mayhew – CEO, William Osler Foundation

“HALO Brand Leadership has been a vital extension of the Canadian Partnership for Women and Children. We are a small group with a big mandate and the support of Paula and her team in growing our connection with the public has been seamless. Her understanding of what motivates people to take action is powerful. She is a critical thinker committed to driving positive change.”
Helen Scott – Director, Canadian Partnership for Women and Children

"The research that HALO undertook for the Humanitarian Coalition was a critical building block in our strategic planning for World Refugee Day. Their deep understanding of the not-for-profit sector and the insights they brought to this work gave us a better appreciation of how the public sees our brand and set us up for successful fundraising."

Nicolas Moyer – Former Executive Director, Humanitarian Coalition

“Plan Canada was fortunate to count Paula as a member of the Executive Team for many years through a period of extensive growth in revenue, relevance and credibility. Working with her now in her new role as the principal of HALO Brand Leadership has been a delight. She has the trust of our Board and has worked with us and the larger Plan Canada team as a facilitator, brand expert and strategic thinker. I have great regard for her as an industry leader who truly cares about the organizations that she works with.”

Karen Jackson – Former Chair of the Board, Plan Canada