Newsworthy

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September 2017

HALO Brand Leadership develops a new Sub-brand for the Children’s Aid Foundation of Canada: Introducing Stand up for Kids

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September 2017

Driving Big Fundraising Numbers for Parkinson Canada

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April 2017

Celebrating the 60th Anniversary of Daffodil Month with the Canadian Cancer Society 

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March 2017

HALO attends Tim Horton Children’s Foundation Black Tie Gala

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March 2017

Dreaming Big and Daring to Take Risks

HALO CEO Paula Roberts serves as Vice Chair of the Women¹s Philanthropic Institute and was proud to participate in their recent symposium in Chicago.

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The Executive Roundtable | 2016

Build Your Brand

If you don't define your brand, somebody else will. In this edition of Roundtable Chat, Glain is joined by Paula Roberts, CEO of Halo Brand Leadership, to explore what and how we can build and promote our personal brands. Plus, what pitfalls to avoid.

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The Executive Roundtable | 2015

How to Deliver a Message with Impact

One of the differentiators of great leadership is the ability to communicate with impact. Glain is joined by Paula Roberts to discuss how to up your communications game.

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realizingleadership.com | 2015

Leader Profile: Paula Roberts

Paula Roberts as featured in Realizing Leadership Magazine.

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wunderkindworld.com | 2015

Spotlight Series – Insight and Innovation (Part 2)

A continuation of Wunderkind's Spotlight Series with Paula Roberts.

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wunderkindworld.com | 2015

Spotlight Series – Insight and Innovation (Part 1)

Wunderkind's latest Spotlight Series with Paula Roberts.

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strategyonline.ca | 2015

2015 Cause and Action Awards

“Kashi’s campaign was clearly connected to the brand’s distinct positioning. It demonstrated that it’s serious about ‘real food’ and its impact on Canadians.”

– Paula Roberts, 2015 Cause and Action Awards Judge

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wunderkindworld.com | 2015

Selfish And Societal Are Like Salt And Pepper

“Inspired by Paula Roberts’s recent talk on branding causes…how selfish and societal are now like salt and pepper.”

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skatecanada.ca | 2015

Skate Canada Appoints HALO as Fund Development Agency

“We selected HALO Brand Leadership because they see the potential of our brand to be the catalyst to achieve our vision and our long-term financial goals.”

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strategyonline.ca | 2015

Casting a HALO on non-profit work

“Many of the people who work in not-for profit are driven by passion for the issues they represent, and that's absolutely critical.”

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adnews.com | 2015

HALO Brand Leadership launches in Toronto

“We will work with clients to understand what motivates people to support a cause and transform those insights into results.”

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Philanthropic Trends Quarterly | 2014

The Target Marketing Issue

“Expectation for some degree of personalization spills over into what Canadians want from the charities they support.”

– Paula Roberts, Contributor

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Philanthropic Trends Quarterly | 2013

The Retention Issue

“In organizations like ours, people come first and so leaders need to make building and managing their team one of their top priorities”

– Paula Roberts, Contributor

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Wicked Problems Speaker’s Series | 2013

Rotman School of Management

Paula Roberts presents “Because I am a Girl”.

– Paula Roberts, Contributor

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